WILKINS AVENUE AR SEED ROUND FUNDING MEMO

It should be easy for all brands to create & deploy amazing metaverse experiences without hiring expensive agencies.

But it's not.

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Wilkins Avenue AR is a world-renowned startup specializing in 3D experiences that engage large audiences. We are a top 30 partner of Meta (ex-Facebook). Our experiences have been seen by millions of people worldwide.

Our clients :

Wilkins Avenue AR is the first Experience Management System for retailers. It offers brands an easy way to build beautiful & fun metaverse experiences, both in-store and online. It's a new way to connect and engage with Gen-Z customers.

Similar to Wix/Wordpress but for metaverse experiences, the Experience Management System lets brands create custom 3D experiences based on Wilkins Avenue AR's high-end templates with interchangeable 3D content. The cross-platform experience can then be published in 3 formats :


1/ As an In-Store AR experience (available as Instagram/Snap/TikTok effects or WebAR) - see demo video

2/ As an Augmented Live Stream (available on Instagram, TikTok, Twitch, FB Live, YouTube Live, Douyin, or live shopping platforms) - see demo video

3/ As a fully virtual experience in existing metaverses (available on Roblox, Zepeto, The Sandbox, Decentraland - for now)

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The production process is automated. All our experience templates are made of premium 3D content to provide engaging, high-quality experiences for the users.

 

Wilkins Avenue AR brings the metaverse to retail in a never-before-seen way.

Business Model

1/ LICENSE (subscription to the EMS) : 

- Creation tool w/ standard 3D assets
- 4 in-store experiences (4 products)
- Unlimited augmented livestreams

2/ COMMISSION on e-commerce sales

3/ CREATION FEES for custom 3D assets not included in the EMS (30% of our clients)

Seed Funding Round

We started commercializing our experiences in 2021 and have signed deals with major brands. This seed round will accelerate our growth by allowing us to scale rapidly and prepare our expansion to priority markets : the USA, the Middle East and China.

 

To do this, we intend to raise 600K€ in BSA Air (French SAFE equivalent) & 400K€ in French public & BPI funding (R&D innovation program). This funding round will be used to build out a 5-person engineering team, and a 3-person go-to-market team (including sales, marketing, and operations).

Here are the BSA Air conditions :

- Cap : 6M€ | Floor : 3M€ | Discount : 20%
- Minimum commitment : 10K€

Team

THIBAULT MATHIEU, CEO

7 years in the metaverse/pre-metaverse industry | Ex- head of VR/AR at Webedia Group | Ex- Disney |

5 years in Los Angeles, CA | UCLA alum | SKEMA alum

PATRICK JACQUEMONT, CTO

Real-time 3D engineer | Ex- Laval Virtual Center | Arts & Métiers ParisTech alum

THOMAS BERKANE, Lead 3D Director

Ex- Illumination Studio | Co-creator of animated movies "Minions", "Despicable Me" & "Sing!" | Ex- BUF Visual Effects

THOMAS GAYET, Experience Designer

Game designer | Ex- Topito

Advisors

REMI ROUSSEAU

Ex- Director of product @Magic Leap | Ex- Founder @Mimesys | Serial Entrepreneur

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ANTHONY HAMELLE

Executive Director, Digital & Social @TBWA New York

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KIM ADAMS

Director of Real-time production @Nexus Studios | Ex- executive @Pixar/Google/Oculus | Founder @Adventure Lab

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GUILLAUME ROLLAND

Head of Innovation @Emosia Group | Founder @Sensorwake | "One of the 100 visionaries of the Generation Z" ELLE

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LAUREN SARDA DUTILH

Global Product Marketing @TikTok | Ex-Western Europe Consumer Engagement Lead @L'Oréal

LinkedIn

Contact

thibault@wilkins-avenue.com

+33 6 43 06 78 85

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