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Wilkins Avenue AR Unveils The First-Ever Immersive Musical in Spatial Computing : "Out There", available on Apple Vision Pro and starring Vanessa Williams, at AWE USA 2024

Los Angeles, CA – June 18, 2024  – Wilkins Avenue AR, a pioneering leader in immersive brand and entertainment experiences, proudly announces the world premiere of "Out There," the first-ever immersive musical in spatial computing, starring Grammy and Emmy-nominated Vanessa Williams, on Apple Vision Pro. The reveal will take place at the 15th Augmented World Expo (AWE) in Long Beach, California, from June 18 to 20, 2024, where Wilkins Avenue AR will showcase on booth PG11. 



Out There: A New Frontier in Immersive Entertainment Now On Apple Vision Pro 


"Out There" represents the largest-scale augmented reality (Spatial Computing) experience ever showcased on a single site. It leverages Spatial Audio and groundbreaking visuals. This immersive musical seamlessly blends real and virtual worlds into an unforgettable spectacle where narrative, music, and cutting-edge technology converge to define the future of immersive fiction. Produced by Wilkins Avenue AR, in collaboration with Pollen Music Group, "Out There" showcases the exceptional talent of Vanessa Williams, offering a revolutionary entertainment experience available on the much-anticipated Apple Vision Pro. Releasing Out There on the Apple Vision Pro demonstrates the leadership of Wilkins Avenue AR in offering state of the art experiences on the most advanced XR devices on the market, as well as enriches the Apple Vision Pro ecosystems and users’ opportunities. 


Thibault Mathieu, CEO and Founder of Wilkins Avenue AR, stated:


"We are thrilled to present 'Out There' at AWE USA 2024. This project embodies our vision of pioneering the future of immersive entertainment and spatial computing. With the incredible Vanessa Williams leading our cast, we are setting a new benchmark for what is possible in the world of augmented reality. Wilkins Avenue AR aims to become the Disney of Spatial Computing, offering the best entertaining and branding experiences and enriching them with the magic of augmented reality and real-time 3D interaction.  »


Join Wilkins Avenue AR at AWE USA 2024 on the booth PG11 to experience “Out There” 


Wilkins Avenue AR is honored to be invited to AWE USA, the world's largest XR event, known for its expert conference sessions, hands-on demos of leading technologies, and a welcoming tech community of more than 350 expert brands including leaders such as Snap, Meta, Nvidia or Niantic.


During the 3 days of the conference, Wilkins Avenue AR will exhibit “Out There” as well as its other solutions on the booth PG11. 


Wilkins Avenue AR invites all brands and XR lovers to visit their booth during AWE and experience “Out There” live! 





Partnering with Wilkins Avenue AR to develop custom high-end brand Spatial Computing experiences 


Wilkins Avenue AR is redefining immersive brand experiences and aims to become the Disney of Spatial Computing. With several exclusive Apple Vision Pro and Meta Quest 3 projects in the works for leading retail and luxury brands, Wilkins Avenue AR is setting new standards in augmented and mixed reality for major clients, including Cartier, Hermès, L’Oréal, and Tissot.


Brands looking to create their own immersive experiences can partner with Wilkins Avenue AR to leverage their cutting-edge Studio capabilities. The Wilkins Avenue AR studio is specialized in:


Engaging Storytelling: Transform iconic locations and events with immersive storytelling, as seen in "Out There."

- Next-Generation Digital Services: Enhance customer engagement with services in 3D such as virtual try-ons, boosting consideration.

- Enhanced In-Store Interaction: Increase sales efficiency through 3D product modeling and augmented seller interactions.


About Wilkins Avenue AR


Wilkins Avenue AR is a leading Augmented Reality & Spatial Computing company, working with some of the greatest brands in the world.


Wilkins Avenue AR’s  solutions  enable retailers to engage new generations of customers to increase conversion and loyalty.

Using Augmented Reality (AR), it empowers physical retail with digital imagination to enchant the customer experience, both in-store and online.


Wilkins Avenue AR’s in-store experiences have been seen by thousands of visitors, in over 100 countries.


At the crossroads of technology and creativity, Wilkins Avenue AR redefines  the online and offline shopping and entertainment experience - to create a more emotional connection between the user and the brand.



Press Contact:


Thibault Mathieu  

CEO and Founder  


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